Privacy Policy

This Privacy Policy explains how Butterself, operated by Yuko (“we”, “us”), collects, uses and protects personal information when you visit butterself.com, use our apps or buy our digital products. We aim to collect as little data as we need.

1. Information we collect

• Account information: your name, email address and password (stored in hashed form).
• Purchase information: the products you buy, order amounts, billing country and postal code for tax purposes, and payment status. Card details are entered directly with our payment processor, Stripe, and are never stored on our servers.
• Content you create: journal entries, drawings, tasks and settings you save in our apps, stored so we can sync them to your devices.
• Support messages: information you send when you contact us.
• Technical data: basic device, browser and log information (such as IP address and crash reports) needed to operate and secure the Services.

2. How we use information

• To provide, sync and maintain the products you use and deliver your purchases;
• To process payments, send receipts and manage subscriptions;
• To respond to support requests and send important service messages;
• To prevent fraud, abuse and security incidents;
• To comply with legal, tax and accounting obligations;
• To send product news only if you opt in — you can unsubscribe at any time.

We do not sell your personal information, and we never use the private contents of your journal for advertising.

3. Legal bases (EEA/UK users)

We process personal data to perform our contract with you, to meet legal obligations, on the basis of our legitimate interests in running and securing the Services, and with your consent where required (for example, marketing emails).

4. How we share information

We share information only with service providers who help us run Butterself, under contracts that protect your data, including: Stripe (payment processing and fraud prevention), cloud hosting and storage providers, email delivery providers, and, for in-app purchases, Apple and Google. We may also disclose information if required by law or to protect rights and safety.

5. International transfers

We serve a global audience, so your data may be processed in countries other than your own. Where required, we use appropriate safeguards such as Standard Contractual Clauses.

6. Data retention

We keep account data and content while your account is active. If you delete your account, we delete or anonymize your personal data within 30 days, except records we must keep for tax, accounting or legal reasons (such as invoices), which are retained for the period required by law.

7. Security

We use encryption in transit (HTTPS), encrypted storage for synced content, access controls and regular reviews to protect your information. No system is perfectly secure, but we work to protect your data and will notify you of breaches as required by law.

8. Cookies

This website uses only essential cookies or local storage needed for sign-in and checkout. We do not use advertising cookies. Our payment processor may set cookies needed for secure payments and fraud prevention.

9. Your rights

Depending on where you live (including under the GDPR, UK GDPR and California privacy law), you may have the right to access, correct, delete or export your personal data, to object to or restrict certain processing, and to withdraw consent. To make a request, email support@butterself.com. We will respond within the time required by law. You may also lodge a complaint with your local data protection authority.

10. Children

Our Services are not directed to children under 16, and we do not knowingly collect their personal data. If you believe a child has given us data, please contact us and we will delete it.

11. Changes to this policy

We may update this policy from time to time. We will post the updated version here and notify you of material changes.

12. Contact

Data controller: Butterself, operated by Yuko
Email: support@butterself.com