Terms of Service

These Terms of Service (“Terms”) govern your access to and use of the Butterself website at butterself.com, our web and mobile applications, and the digital products we sell (together, the “Services”). The Services are provided by Butterself, operated by Yuko (“we”, “us”). By using the Services or making a purchase, you agree to these Terms.

1. Eligibility and accounts

You must be at least 16 years old, or the age of digital consent in your country, to create an account or make a purchase. You are responsible for keeping your login details secure and for all activity under your account. Please tell us promptly at support@butterself.com if you believe your account has been compromised.

2. Our products

Butterself sells digital products only, including app subscriptions (such as Journal Plus, Daily Pro and All-Access), one-time software licenses (such as Butterself Sketch) and downloadable digital assets (such as the Butterself Design Kit). Descriptions, features and prices are listed on our Products and Pricing pages. We may update or improve products over time.

3. Prices, payment and taxes

All prices are shown in US dollars (USD). Applicable taxes (such as sales tax, VAT or GST) are calculated and displayed at checkout where required. Payments made on our website are processed by Stripe, Inc., our payment processor; by paying you also agree to Stripe’s applicable terms. We do not store your full payment card details. Purchases made inside our iOS or Android apps are processed by Apple or Google under their terms.

If a price changes, the new price applies to new purchases and, for subscriptions, from your next renewal after we notify you at least 14 days in advance.

4. Subscriptions and automatic renewal

Subscriptions are billed in advance on a monthly or yearly basis and renew automatically at the then-current price until you cancel. You can cancel at any time from your account settings or by emailing us; cancellation takes effect at the end of the current billing period and you keep access until then. Details are in our Refund & Cancellation Policy.

5. Delivery of digital products

Digital products are delivered electronically immediately after successful payment: by activating features on your Butterself account, by sending a license key, and/or by providing a download link by email and in your account. No physical goods are shipped. See Checkout & delivery.

6. Refunds

Refunds are handled under our Refund & Cancellation Policy, which forms part of these Terms. Nothing in these Terms limits any rights you have under mandatory consumer protection law.

7. License to use our products

When you buy a product, we grant you a personal, non-exclusive, non-transferable license to use it in accordance with these Terms and the license tier you purchased (for example, Personal or Commercial for the Design Kit). You may not resell, redistribute, sublicense or share our software, assets or license keys, or make them available as standalone assets, except as expressly allowed by your license.

8. Your content

You keep all rights to the content you create with our products, such as journal entries, drawings and plans. You grant us only the limited permission needed to store, sync and display that content to you in order to provide the Services. Journal entries are private to your account.

9. Acceptable use

You agree not to misuse the Services, including by attempting to gain unauthorized access, interfering with their operation, reverse engineering our software except where permitted by law, using them for unlawful purposes, or uploading content that infringes others’ rights.

10. Intellectual property

The Services, including our software, designs, logos, illustrations and text, are owned by Butterself or its licensors and are protected by intellectual property laws. “Butterself” and our logo are our trademarks.

11. Suspension and termination

You may stop using the Services and close your account at any time by contacting support@butterself.com. We may suspend or terminate access if you materially breach these Terms, with notice where reasonable. Sections that by their nature should survive termination will survive.

12. Disclaimers

We work hard to keep the Services reliable, but they are provided “as is” and “as available”. To the extent permitted by law, we disclaim implied warranties of merchantability, fitness for a particular purpose and non-infringement.

13. Limitation of liability

To the extent permitted by law, Butterself will not be liable for indirect, incidental, special or consequential damages, and our total liability for any claim relating to the Services is limited to the amount you paid us in the 12 months before the claim. Some jurisdictions do not allow these limitations, so they may not apply to you.

14. Governing law

These Terms are governed by the laws of Hong Kong SAR, without regard to conflict-of-law rules. If you are a consumer, you also benefit from any mandatory protections of the country where you live.

15. Changes to these Terms

We may update these Terms from time to time. If we make material changes we will notify you by email or within the Services before they take effect. The “Last updated” date shows when they were last revised.

16. Contact

Butterself, operated by Yuko
Email: support@butterself.com